Product Photography: Boost Revenue By Personalizing Your Products With Excellent Photos

Product Photography Australia - Product Photos

When someone checks out any product or shopping website, what is the most important aspect that the user looks for? The answer is 'Photos'. This makes photos an imperative aspect of selling a product irrespective of the type or organization right from a diamond trade company to a company which deals with garbage disposal. As it is known nowadays, pictures do not just worth a thousand words but are also worth millions of dollars in profit and revenue for a brand. Therefore, Product Photography comes into play.

What is Product Photography?

Before driving to any conclusion, here is a snippet of what exactly is a product photography. Irrespective of the type of product being advertised, brands practice product photography that showcases the enticing and attractive aspect of their product to create a buzz and attract potential customers. Further, these photos are used in brochures, billboards, online and offline advertising, ads and other mediums that have their own boons and reach. There are a lot of companies that offer product photography Australia.

Types of Product Photography service providers?

1) Local Independent Photography Studios

These are local photographers with or without studios that usually perform photography for weddings, events, portraits, etc. As like any other thing, utilizing services from these services providers has its own pros and cons. The photographers working under this category might work from home or in a shared studio with other photographers, etc. 

These services are inexpensive and negotiable although only a fraction of independent photographers offers the product photography. It also allows the client to tweak the requirements without incurring any additional costs and the shipping charges are at low. However, the flip side is that due to the less number of professionals having expertise in performing product photography, it could land any client in trouble by giving their campaign a negative vibe. 

Other cons are lack of equipped studio and equipment, software and management and much more. Therefore, a brand must know both the sides of the coin to decide whether to pick an independent photographer over a professional one with a fully-equipped studio who are the second type of service providers.

2) Full-service Product Photography service providers

These are professional companies with expert professional photographers that offer a 360-degree service to the client right from studio to equipment, set up for photography, processing, editing and shipping and more. These providers are equipped to manage large-scale projects like a catalog shoot for an airplane manufacturer or an e-commerce website among others. 

These product photography service providers offer efficient management of large-scale products and projects, offer a still as well as 360-degree product images, edit pictures with competent and powerful software, quote a lower rate for large projects which could take a fortune to complete if conducted by independent photographers.

What Are the Charges for Product Photography Australia?

According to a website which offers product photography, the rates differ as per the number of images and other associated factors and services. For a single high-resolution hero shot image with complete editing and shipping cost approximately $65. The rate slides down with the increase in a number of images such as for a batch of 20+ images, the charges are $30 per image i.e. $600 for 20 images in high resolution and full edit and other features.

Other website quoted $60 for 1 to 5 images whereas, a number of products greater than 1,000 fetched around $20 per image.

Types of Photography Techniques 

Products ranging from Jewellery, Fashion and Clothing Lines, Beer or Wine Bottle, Electronics & Vehicles, & others are included in the photography range where the client can choose between still life photography, drop and reflections shadow photography, group photography and other types of pictures as per their needs.

DIY Product Photography

There is no doubt that one cannot do photography of their products by own. For that, the user needs proper equipment, lighting set up, knowledge of different techniques, software for retouching and edit, and finally, tweaking the output of the photographs taken until a sound image is obtained that makes a perfect cover image for any product.

Contact to Product Photos for the best Product Photography in Melbourne.

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